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Case studies ➜ Jasmine Mays Fitness

Jasmine Mays Fitness

Jasmine Mays ran her Las Vegas fitness business on Facebook until the personal and professional lines blurred and clients drifted. Her own branded app gives the programme an organised home — separate from her personal profile — with better engagement and retention.

Jasmine Mays Fitness

Category

Fitness

Location

USA

Read time

2 min read

A boutique fitness business

Jasmine Mays runs a boutique fitness business in Las Vegas. Her programmes combine classes, challenges, structured content, and support from other people working towards similar health goals. The community helps clients stay with the programme: Jasmine provides the teaching, while the shared space gives members somewhere to ask questions, follow progress, and keep going between classes.

When Facebook blurred the lines

Jasmine first ran the business and community through Facebook, adding clients as personal friends so they could take part—and the overlap between her personal and professional life became intrusive. Facebook also gave structured fitness content no clear home: members struggled to find course material, some left part-way through a programme, and others chose not to join at all. Jasmine needed a professional, branded space that could organise the programme, protect her personal boundaries, and give clients a more reliable experience.

An organised home for the programme

The Jasmine Mays Fitness app combines an organised content library with HD video, live streams, groups, and in-app payments. Clients can find the right material without searching through a feed, follow the programme at any time, and talk with others doing the same work. The app carries Jasmine's own brand and keeps business communication separate from her personal Facebook profile, removing the programme from the algorithms and adverts of a public social network.

Back in control

Member engagement and retention have improved, directly addressing the drop-outs and reluctance to join that prompted the move, and Jasmine has reached a broader client base. The app provides a continuing source of revenue and gives her control of her content, business, and client experience. "Disciple gives you back control of your business, your content and your client experience," she says. "It's a game changer." Clients know where the programme lives, and Jasmine can keep her personal and professional relationships separate.

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