Learn How To Build A Coaching Membership Business

Have you ever thought about leveraging your coaching expertise into a thriving online business? Coaching membership sites are becoming increasingly popular. They offer a platform for continuous learning and growth. In this guide, we’ll explore what makes coaching membership businesses tick and why they might just be your next big move.

What is a coaching membership business? 

A coaching membership business is a platform where coaches offer their expertise through a subscription model. Members pay a recurring fee to access exclusive content, resources, and a community of individuals focused on personal and professional growth. It's a way for coaches to generate a steady income while providing valuable support and guidance to help their members transform their lives. 

Why start an online coaching membership business?

Starting a coaching membership business is smart for a few key reasons. 

First, it provides a consistent income stream, something every entrepreneur values. What’s more is that it can also help you scale your income. As a 1-1 coach your income and impact will always be limited by the number of hours in the working day that you have. Whereas, with a membership, you can create an offering that enables many, many people to access your expertise.

Beyond financial stability, these platforms create communities where members support and learn from each other. It’s not just a service, it's an interactive learning experience. Also, it positions you as an authority in your field. You’re the go-to person for guidance and knowledge. 

Finally, these platforms streamline administrative tasks, allowing you to focus more on coaching and less on paperwork.

Types of coaching subscription models

Choosing the right subscription model for your coaching business is like picking the perfect recipe for a dinner party – it needs to fit the occasion and delight your guests. Here's a closer look at some popular models:

1. Content updates

In this model, members subscribe to receive regular content updates. It's like having an ongoing magazine subscription but online. Coaches provide fresh, relevant content consistently, which might include video lessons, behind-the-scenes glimpses, or curated roundups of valuable information​​.

2. Content library

This approach offers access to a pre-existing library of content. Think of it as a digital archive where members can dive into a wealth of resources that were published in the past​​.

3. Group coaching

Ideal for scaling your coaching practice, this model allows members to participate in group coaching sessions. It's a dynamic way to interact with more clients simultaneously, offering both community and personalized attention​​.

4. Professional service 

Geared towards those offering specialized services, this model involves clients subscribing for a specific scope of work over a set period. It's a blend of traditional service provision with the continuity of a membership​​.

5. Product bundle 

This model works well if you have a range of digital products like courses, eBooks, or templates. It bundles these resources into a single subscription, providing diverse value in one package​​.

6. Community

Here, the value lies in being part of a community of like-minded individuals. These memberships often include forums or groups where members can interact, share goals, and support each other​​.

7. Path-to-result 

Focused on achieving specific outcomes, this model is similar to course-based memberships but often includes additional elements like community support and live updates. It's about guiding members to a predetermined goal within a specific timeframe​​.

8. Hybrid 

The most versatile option, the hybrid model, combines elements from the other models. This could mean mixing group coaching with content updates or a professional service with a product bundle. It allows for tailored solutions that meet diverse member needs​​.

Steps to build your coaching membership business

1. Identify your target audience 

Knowing your audience is key. Are they aspiring entrepreneurs? Busy professionals? Fitness enthusiasts? Understanding who you're talking to helps tailor your content and coaching style. Consider their challenges, goals, and preferences. This isn't just about throwing darts in the dark; it's about hitting the bullseye by offering exactly what your audience needs.

2. Create varied content

Content is king, and in the coaching world, it's your bread and butter. Whether it's video tutorials, interactive workshops, or insightful articles, your content should educate, inspire, and engage. Structure your offerings in a way that progressively builds your members' knowledge and skills. Regular updates and fresh material will keep your audience hooked and coming back for more.

3. Choose a membership platform 

Picking the right platform is like finding the perfect pair of shoes – it needs to fit just right. Look for a platform that's user-friendly, supports your content format, and handles payments smoothly. Some platforms come with extra bells and whistles like community forums and marketing tools. 

Disciple Media is a coaching membership platform that enables you to bring your members, courses and content together in your own branded app. Book a call with one of our membership experts to see what the platform can do for you.

4. Set membership levels 

Offering different membership levels is a smart move. It's like having a menu with options for everyone. Start with a basic tier for beginners or those on a budget. Then, add a premium tier with more exclusive content and perks. And for the VIP experience, an elite tier with personalized coaching and special access. This approach caters to different needs and budgets, making your program more accessible. It also helps you build a funnel structure in which you can retain members and gradually encourage them to further their engagement with your services.

5. Market your business 

Marketing your business is where the fun begins. Use social media to create buzz, write blog posts to share your expertise, and maybe throw in some email marketing to keep your audience engaged. Remember, it's not just about selling; it's about building relationships and trust. Show your audience the value you offer, and they'll be eager to join your membership.

6. Gather feedback & optimize 

Feedback is your secret weapon for growth. Listen to what your members have to say and use their input to tweak and improve your offerings. Regular surveys, feedback forms, and open communication channels are great for this. It's all about evolving and adapting to serve your members better.


There you have it! Stepping into the world of coaching membership businesses is an exciting journey. With the right approach and tools, you can build a vibrant community, share your expertise, and enjoy a steady income. So, are you ready to turn your coaching passion into a thriving online business? Go for it, and watch your dream take flight!


What is a coaching membership business?

It's a business where coaches offer ongoing access to their expertise and resources for a subscription fee. 

Who can benefit from starting a coaching membership site?

Any expert or coach in fields like life coaching, fitness training, or business mentoring looking to share knowledge and earn a steady income.

How do I choose the right subscription model for my coaching business?

Consider your expertise, audience preferences, and desired interaction level. Options include video content, structured courses, group coaching, or one-on-one sessions.

What type of content should I create for my members?

Depending on your niche, this could range from instructional videos and articles to interactive workshops and webinars.

What are some effective marketing strategies for a coaching membership site?

Utilize social media, content marketing (like blogging), email campaigns, and partnerships.

How important is member feedback, and how can I collect it?

Member feedback is crucial for improvement. Collect it through surveys, direct communication, and monitoring engagement.